Original featureWhen Creating Their NYC Forever Home, Fashion Designer Brian Atwood and Physician Jake Deutsch Initiated ‘Project Wow’Architectural Digest · 22 September 2026 →

An Elevated Urban Context

Positioned directly above one of New York’s most recognisable public greenways, the duplex occupies a prime vantage point in Manhattan’s prime residential core. Developing a home in such close proximity to the High Line requires a careful balance between outward-facing urban spectacle and internal sanctuary. The architectural layout makes the most of large-scale glazing, drawing natural light deep into the floor plate while framing shifting views of the city below.

The interior design treats volume as a primary asset, establishing clear sightlines across the primary living spaces. Rather than relying on conventional partition walls, the spatial arrangement relies on shifts in level and textural boundaries to demarcate functional zones. This approach creates a continuous flow suitable for both private routines and large-scale entertaining, reflecting the dual lifestyles of its owners.

Sculptural Circulation and Materiality

At the centre of the duplex’s vertical transition sits a striking architectural intervention: a staircase entirely encased in marble. This singular element serves as a sculptural anchor for the main living areas, establishing a heavy, tactile contrast against the lighter plaster finishes and expansive glass surfaces.

The selection of stone is rigorous, focusing on deep veining and consistent slab alignment to maintain a monolithic appearance. This commitment to primary materials extends throughout the residence, where custom joinery, brushed metals, and refined textiles reinforce a cohesive design language. Every surface is chosen for its ability to age gracefully under heavy domestic use while maintaining a sharp, contemporary aesthetic.

Curated Storage and Display

Given the owners’ backgrounds in fashion and design, the storage architecture required an atypical level of precision. The result is a series of gallery-like dressing and wardrobe spaces that treat apparel and accessories as curated exhibitions rather than hidden commodities. Integrated linear lighting, glass-fronted casework, and meticulous organisation transform utilitarian functions into focal design features.

This methodology extends to the broader interior philosophy, which embraces a concept described locally as luxury hoarding. Rather than defaulting to minimalist austerity, the spaces incorporate dense layers of art, furniture, and collected objects. Each piece is deliberately placed to contribute to a rich, maximalist narrative without descending into visual clutter, demonstrating how high-density interior styling can remain disciplined and sophisticated.

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